Case Study: Dale Farm
The Business
Dale Farm is the largest UK farmer-owned dairy cooperative. Its members operate with a common goal to produce and provide the best dairy products and create new opportunities for business growth. Also operating as Northern Ireland’s leading dairy company, with further bases in England and Scotland, Dale Farm proudly produces and markets a huge range of dairy products made from the high-quality milk produced by its farmer members. Previously known as United Dairy Farmers, Dale Farm has been producing and innovating in dairy for decades, selling its products to more than 45 countries around the world.
The Delivery
Dale Farm turned to AgrosMilk to solve these pain points between its employees and farmers. Owing to its extensive experience in helping dairy firms manage supply chain relations, we quickly understood the challenge and identified the AgrosMilk App, iMilk, as the answer. A fully integrated solution containing several of our key applications, the AgrosMilk App enables real-time access to milk quantity and quality data, as well as critical information via member profiles.
The iMilk app is an all-in-one mobile tool that enables Dale Farm to facilitate the seamless management of relationships between its employees and supplier network. Cutting the need for paper-based processes, all a user requires is a smartphone and a data connection.
The iMilk app offers convenience via instant access to critical information and data which is used to inform discussions with Dale Farm members. It also allows farmers to use self-service applications, via an easy-to-navigate interface.
The Results
Instant access to critical information regardless of location facilitates effective communication between Dale Farm and its farm-based suppliers, helping the organisation to nurture a collaborative cooperative based on transparency and trust. Other major benefits include: direct calls via the app, oversight of all communication logs, and easy access to volume, quality and payment data. Real-time access to key data such as milk quality and quantity
Ability to display all collection, quality and payment data when on-site with farmers
Stored contact information – direct calls from the app
Access to all contact logs assigned to a farmer
Oversight of all farms under the management of specific reps
Easy management of members when reps are on leave
Less reliance on back-office staff to provide information to reps on the road
Reduction in paper-based processes